We believe the products you choose should do more than look good on the day.
That’s why every product sold funds the collection of 1kg of ocean-bound plastic - helping to prevent waste from reaching our oceans and supporting a more responsible approach to production.
It’s a simple idea, but one that creates real impact at scale.
Want to go further?
You can choose to fund additional plastic collection at checkout.
Whether it’s rounding up your order or adding extra kilos, it’s a simple way to increase your impact and contribute more towards removing plastic waste from vulnerable coastal regions.
Making an Impact
We’ve partnered with GoodAPI to remove ocean-bound plastic before it reaches the sea.
By focusing on waste within 50km of coastlines and ocean-bound waterways, we help stop plastic at its most critical point - before it has the chance to enter marine ecosystems.
This protects marine life, microorganisms and endangered species, while also reducing the long-term environmental impact of plastic pollution.
Each step in the plastic lifecycle - from extraction to disposal - produces significant greenhouse gas emissions. By recovering and re-purposing ocean-bound plastic into new materials, we support a more circular system and reduce the need for virgin plastic.
